Proper Dress Increases, CBS Goes Online, Holiday Squeaks

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Dressing properly pays off. USAToday.com’s recent face lift has increased registrations by 380 percent.

– CBS has created an online distribution network for its programming. Outlets include AOL, Joost, Bebo, MSN Video, TV.com, Comcast, Brightcove, SlingMedia, Netvibes, Veoh. Programming will include with a 90/10 revenue split to CBS.

– BudTV ain’t cookin’. Traffic has dropped 40 percent since its launch in February.

– Elana Centor sat down with Fallon copywriter Paula Maki Biondich to discuss her work on the latest Holiday Inn commercial in which bloggers and WiFi are celebrated. That squeak at the end? No idea.

– Verizon has jumped on the Adwalker train and is using the “human TVs” to promote its FiOS service.

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Steve Hall

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