Promotional Hack Loses Footing, Stumbles Across Snapple Site

Snapple_site_redesign.jpg
[16:55] meeboguest722271: Hi there.
[16:56] meeboguest722271: I’m trying to get the word out about a great site redesign I stumbled across and as an avid reader I thought this would be a great place to start. How do you recommend I do that? The site is www.snapple.com

Why do people do this? Do they think we are dumb? Are we to believe someone actually “stumbled across” the website of a tiny little company called Snapple? By accident? Do they think we are so stupid as to not see through their lame promotional efforts? Is it so hard to simply say “we were involved in the redesign of” or “we are helping promote” Snapple’s new site and we’d love to take a look at it.”

Not five minutes after this IM arrived, a good old-fashioned press release arrived that touted VML’s development of “a site that integrates with the campaign
while putting the consumer in the driver’s seat to experience what the
beverages that are Made from the best stuff on Earth are all about.”

So fine, Snapple has a new website. VML did a nice job with it. But who exactly is the clown who thought it would be cool to IM us about a great site they just happened to stumble upon? Please.

We’re a little bitchy this morning.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

9 polite things people born in the 1960s and 70s do when they’re a guest in someone’s home

9 polite things people born in the 1960s and 70s do when they’re a guest in someone’s home

Hack Spirit

8 things naturally classy people do that have nothing to do with money

8 things naturally classy people do that have nothing to do with money

Hack Spirit

Why re-reading a book is not a waste of time

Why re-reading a book is not a waste of time

Global English Editing

What your vocabulary reveals about your habits of attention

What your vocabulary reveals about your habits of attention

Global English Editing

9 things people with old-money manners do that quietly set them apart

9 things people with old-money manners do that quietly set them apart

Hack Spirit

7 things genuinely classy people never brag about

7 things genuinely classy people never brag about

Hack Spirit