Promotional Hack Loses Footing, Stumbles Across Snapple Site

  • 1 min read
Snapple_site_redesign.jpg
[16:55] meeboguest722271: Hi there.
[16:56] meeboguest722271: I’m trying to get the word out about a great site redesign I stumbled across and as an avid reader I thought this would be a great place to start. How do you recommend I do that? The site is www.snapple.com

Why do people do this? Do they think we are dumb? Are we to believe someone actually “stumbled across” the website of a tiny little company called Snapple? By accident? Do they think we are so stupid as to not see through their lame promotional efforts? Is it so hard to simply say “we were involved in the redesign of” or “we are helping promote” Snapple’s new site and we’d love to take a look at it.”

Not five minutes after this IM arrived, a good old-fashioned press release arrived that touted VML’s development of “a site that integrates with the campaign
while putting the consumer in the driver’s seat to experience what the
beverages that are Made from the best stuff on Earth are all about.”

So fine, Snapple has a new website. VML did a nice job with it. But who exactly is the clown who thought it would be cool to IM us about a great site they just happened to stumble upon? Please.

We’re a little bitchy this morning.

Picture of Steve Hall

Steve Hall

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