Projectile Dysfunction’ Rampant Among Young Male Gamers

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As AdFreak Tim Nudd correctly surmises, this fake medical condition approach from DDB LA which promotes Activision’s Enemy Territory: Quake War will resonate perfectly with young boys who, if they aren’t thinking about gaming, are thinking about sex. So, an “ailment” such as “projectile dysfuntion” is sure to get a laugh. There’s a video and there’s a site. Now go have a giggle because yes, even at your age, you still think this stuff is funny.

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Steve Hall

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