Progresso Launches Soup Opera

home_sweet_cube.jpg

To help promote its microwavable soup bowls, Progresso has launched Home Sweet Cube, an episodic collection of interconnected videos that form a soap opera of sorts. It’s done up in a goofy style that stereotypically depicts office workers displaying odd behavior, The site, created by Publicis Dialog New York and to be virally seeded by Asa Bailey Advertising, features three episodes, each with three acts.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

8 cringey spending habits that scream “new money”

8 cringey spending habits that scream “new money”

Global English Editing

8 things that successful people always do in their free time

8 things that successful people always do in their free time

Global English Editing

Your 60s and beyond can be the best years of your life if you say goodbye to these 8 habits

Your 60s and beyond can be the best years of your life if you say goodbye to these 8 habits

Global English Editing

People who are lonely as they get older often display these 8 behaviors

People who are lonely as they get older often display these 8 behaviors

Global English Editing

5 zodiac signs who are mentally strong but emotionally exhausted

5 zodiac signs who are mentally strong but emotionally exhausted

Parent From Heart

People who stay mentally sharp for life always follow these 8 daily habits

People who stay mentally sharp for life always follow these 8 daily habits

Global English Editing