From the Adrants mailbag:
My skater friends have been sending me a link all day long that shows a blatant – and I mean blatant – BBDO rip off of a [Spike Jonze] directed skateboard video […]. The original was from the most popular skate video in years, but obviously, someone’s creative director hadn’t seen it:
o The fraud.
The only way that is legit, would be if Spike did it himself… but quality-wise, it just doesn’t stand up.
The ad labeled “the fraud” was put together by BBDO Mexico for Snickers, oddly enough. Pro-skaters Steve Berra and Eric Koston are so pissed about the Spike Jonze rip-off that they posted it on their blog and are trying to drum up some righteous rage.
More on this over at Agency Spy, which has a translation for the Mexican Snickers spot as well as comment from Berra.
BBDO/Mexico’s Snickers skater spot (with preceding and concluding text thoughtfully included by the abovementioned angry pro-skaters):
Spike Jonze’s “Fully Flared” for Lakai:
