No one likes their stuff mistreated. Not their produce. Not their luggage. Not their construction materials. And certainly not their print work. Which is the message of this print campaign for Brazilian printing company MAIS. Created by Sao Paulo agency Mohallem/Artplan, the campaign envisions print work being tossed around as if it were carelessly handled produce, luggage and construction materials.
The produce and construction material version are here and here.
