For some inexplicable reason, everybody loves a good karaoke contest. ViTrue, the guys who made Sharkle (ground zero for user-generated ads), teams up with Pringles to host Jingles for Pringles, a video community featuring Pringles’ new slogan, “Pleasure. Every single Pringle.”
For a few prizes, including tickets to see the American Idol finale, users can turn in songs and videos promoting Pringles’ new face.
Well, that’s exciting. You know what would be more exciting? Replacing the face of the Pringles man with a warped anime character. Oh wait, Doritos did that already. In fact, Doritos also did this CGM thing. The only difference is, they did it when it was hot.
Can we just hurry and skip to the place where we assume CGM will be part of every marketing effort from this point on? Emphasis on “part.” We think it’s past the point where asking for content and giving away prizes can be considered a headlines-worthy marketing campaign.
