Primordial Ooze Becomes Winter X Games Athlete

  • 1 min read
Superfad%20_X_Games.jpg

So what happens when an illustrator and an extreme sports athlete get together? Strange snow swimming creatures are created which morph like the proverbial fish that emerged from the sea and grew legs.

In this new Martin Agency-created, Superfad-produced, Pierce Gibson-illustrated commercial for ESPN’s Winter X Games “live-action, 3D, illustration, and stop-motion … track the evolution of a trick from its inception in the snow to its thrilling culmination on the course.”

Seriously, anything can be a sport these days.

Picture of Steve Hall

Steve Hall

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