Primo Borrows Happiness Machine For Convenience Store Promotion

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Does anyone really care what brand of drink you choose when you’re in a gas station convenience store? Damn right someone cares! New Zealand’s Primo cares so much they’ll scare the shit out of you by transforming the quiet convenience store into a pulse-pounding nightclub.

However, if you choose the right brand, Primo, you’ll be bathed in a soothing, Enya-like musical experience…which is great…except if you’re the kind of person who prefers to be in the midst of nightclub mayhem all the time.

Picture of Steve Hall

Steve Hall

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