Mortarblog points us to this new online effort by Crispin Porter + Bogusky for Method, a cleaning product purveyor out of SF whose slogan is “People against dirty.”
Method’s great at pairing some naughty with its anti-dirty manifesto. Crispin captures that spirit nicely with this confession-style come clean confessional, where you relate your sin and receive absolution in the form of Method hand soap.
After reading about our addiction (see at left), a soothing voice with an Indian accent said, “You need to free yourself from your dependence on that dirty substance. Go cold turkey.” Once clean, that same voice told us we’re as clean as bubbles – “the expensive kind.”
The idea may be simple, but oh, what flair. We love ourselves some Crispin. And some Method.
