Presidentti: the Coffee of Choice for Fairies, and Possibly Bjork

Steve Hall

May. 18, 2007
1 min read

We’ve never seen anyone push coffee quite like this before, and we have to admit we dig it, even if we’re not on ‘shrooms.

The magic was cultivated for Finland’s Paulig Presidentti by Stardust Studios and Helsinski’s SEK & GREY Oy. And bless their hearts, there’s method to the madness. The notion was to convey a transcendent sensory experience while using the familiar Presidentti colour scheme and golden cup, which is something like a pimp goblet for caffeine.

The slogan translates, “from the best coffees in the world.” Mm. They could have done more with that. We would have shot for something more along the lines of, “from the ashes of the fresh-risen phoenix.”

Steve Hall

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