Prediction: Firebrand Will Not Exist in 18 (Maybe Even 12) Months

  • 1 min read
firebrand_monday_vid.jpg

You can look at this Firebrand video promoting its Road to Monday Super Bowl program this week as being somewhat comical in its efforts to portray the insanity in which we all engage regarding Super Bowl ads. Or you can look at it as a lame effort, cheesily produced with the unattainable goal of getting people to actually care about advertising. Of course, if there were any time of year the average Joe would care about advertising, it would be surrounding the Super Bowl.

But, as another writer posited a day or two ago, the Super Bowl viewing experience is greatly skewed because most viewing is done at Super Bowl parties where all everyone is doing is eating, talking and drinking. Even with the amount of mini-research, mini-analysis and mini-commentary that accompanies the event, it’s all still a gigantic opinion-fest without a shred of care for whether or not the commercial actually sold anything – the primary purpose of advertising lest we forget.

So if you can even find ION TV somewhere within the 500 cable channels you have, do give Firebrand a watch. Of course, it’s all online too. But we’re pretty sure the only people watching Firebrand this week or any week will be people working in advertising, hardly an audience large enough to support the company’s grandiose vision of becoming some sort of popular destination.

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Steve Hall

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