A new company, Coull, has launched and promises to make it possible to search for specific moments within a video and have those moments linkable to other content. One drawback. It’s not automatic. For videos to be searchable, it seems tags must be placed within the video by the uploader. Most people may not take the time to do that but brands might and that’s what Coull is betting on believing it has the answer to the pre-roll, post-roll debate. The answer? Brands can inject links into videos allowing people to click out and explore whatever product was linked. Agent Provocateur recently did it with its Kate Moss film.
