Pre-Movie Short Film Controlled by Audience Using SMS

  • 1 min read
brazil_premovie.jpg

Brazilian-based AgenciaClick has created what would seem to be an intriguing interactive movie theater experience to promote the Fiat Idea Adventure, a light offroad vehicle. Movie goers will meet a guy named John in a pre-movie film and, using SMS messaging from their cell phones, be able to generate 16 different versions of the promotional film and choose the ending.

Picture of Steve Hall

Steve Hall

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