Check out this week’s Mediapost Out to Launch column by Amy Coor and find out what Regal Entertainment is doing to make your pre-movie experience even more painful than it already is. The company has developed a long form piece of advertainment that will replace the usual pre-movie slide show (a good thing) with a 20 minute show with entertainment from NBC, TBS, Vivendi and Convex as well as made for cinema ads (hopefully a good thing). The show, called “The 2wenty” , features a superhero who’s really a projectionist but as superhero can do really cool things with light. (snooze)
Other new campaigns this week include Kmart for Martha Stewart, a new campaign from Shopping.com, a logo-mercial from Talbots and a campaign from Cheerios illustrating how the cereal can help children move from soft to solid food.
