Belgian ad agency 20Something created a stunt for road safety organization IBSR/BIVV whereby loved ones were invited to their own funeral in an effort to, well, get them to stop speeding. Yea, they used a funeral scenario to deliver a marketing message.
Why these invitees didn’t get up in the middle of the funeral and leave (or laugh) once they new they were in an ad makes us ponder. But from a marketing standpoint, the message seems to have succeeded. Or at least succeeded in being seen. Currently, it has 1.1 million views since being launched two days ago.
