Powerset Purchased, McCain Sells Service, Facebook Shills Advice, Starbucks Shutters Stores

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– Microsoft bought Powerset, which is single-handedly trying to bring “natural search” back into vogue. (Frankly, it shoulda died with Jeeves.)

– Oronjo makes funny with McCain. Meh.

– Guess free wi-fi isn’t so popular after all — or maybe it was just too little too late. Starbucks is cutting 12,000 jobs and closing 600 stores. “At this point, management has decided that 2008 is a wash and to throw in everything but the kitchen sink to get ready for growth in 2009 and beyond,” said one analyst. 2008 IS A WASH? We’re only HALFWAY THROUGH.

– On Fuzzwich, I found a one-eyed hot-dog shaped man. He grew hair right before my eyes. He had very small pants.

– Riffing off the success of its last macro veggie-message, McDonald’s launched a wholesome Happy Meal ad depicting kids working the fields to a cheerful whistle. Then the camera pans out to reveal gardens in the shape of chickens and cows. By Leo Burnett.

– Facebook Ads launched a newsletter. Remember, folks: use keywords, stand out, optimize. Uh, thanks.

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