At South by Southwest this week, one of the keynotes was given by PostSecret’s Frank Warren. PostSecret started as a blog and still is a blog. Its purpose is to provide an anonymous online confessional of sorts where people’s post cards they have created with their secrets on them are posted on the site. The site became a phenomenon and has spawned four books.
In the panel, Warren shared with the audience PostSecret’s cathartic and dramatic effects it has had on people’s lives. It’s a simple notion: unburden yourself of your secrets and by doing so perhaps gain the confidence to face the issues in your that have caused you to have secrets in the first place.
As I’ve mentioned before, SXSW is not a trade show about advertising but the broader aspects of everything the internet has to offer. Once in a while it’s nice to get away from affiliate marketing, search engine marketing and Bob Garfield.
And the best part of the PostSecret panel and SXSW so far? As part of the QA session at the end of the panel a guy got up on stage and asked his girlfriend to marry him. Yes, she did say yes.
