“Smart Play” illustrates Cosmote‘s melodic marriage of mobile, landline and internet with a three-part orchestra whose only instruments are phones and laptops.
Pretty nifty. Fun fact: a team of musicians wrote the score specifically for this ad. It’s an amiable watch, and the tagline wraps it up nice n’ easy: “The most harmonic combinations of mobile, landline phone and internet on the go.”
Work by Bold Ogilvy for Cosmote, a major telecom in Greece.
