Porsche recently introduced the Cayenne, a neat looking car/mini-SUV vehicle, with a television spot. Porsche has since converted that spot into an Eyeblaster spot and has placed it on Yahoo and other sites. Joe Jaffe reviews the spot on iMedia Connection and I will agree with him that it is a nice use of the technology. It’s not intrusive. After an initial expanded introduction, it becomes a small banner that the user can then click on to play the full 30 second spot.
Take a look at it. I think it’s a great execution.
