Porsche Launches Ad Campaign for $56,000 SUV

  • 1 min read

I think this whole SUV thing is getting insane. How many people can afford to buy a $56,000 SUV? Maybe two? Isn’t Porsche a sports car? What’s with all this messing around with the meaning of a brand? Oh yea, brand extension. That’s what we like to call it. Retain those customers. God forbid a Porsche driver be seen in a Ford Explorer.

USA Today: USATODAY.com – Porsche Cayenne powers $15 million ad campaign

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

9 things people who’ve weathered real hardship almost never complain about

9 things people who’ve weathered real hardship almost never complain about

Hack Spirit
Editors who give the most useful feedback rarely start with what’s wrong

Editors who give the most useful feedback rarely start with what’s wrong

Global English Editing
If you still do these 9 things at 60, you’re ageing better than you think

If you still do these 9 things at 60, you’re ageing better than you think

Hack Spirit
People who never seem rushed usually gave up these 8 habits years ago

People who never seem rushed usually gave up these 8 habits years ago

Hack Spirit
If you feel more restored after a quiet weekend than a busy one, you probably have these 8 traits

If you feel more restored after a quiet weekend than a busy one, you probably have these 8 traits

Hack Spirit
You might not remember much from childhood, but these 5 signs reveal you were truly loved

You might not remember much from childhood, but these 5 signs reveal you were truly loved

Hack Spirit
Load more