Adrants reader John Brock tells us Porsche owners can now name their Porsche 911 models. Rather than the model insignia on the back of the vehicle, the owners name or any word they choose will now appear in the same Porsche typeface ans the model name did. Talk about handing your band over to the people. Not all brands can get away with this but an established, high-end brand like Porsche certainly can. Nice move.
UPDATE: Apparently, Porsche is not behind this rather an enterprising person in he Netherlands. We’d still like to see Porsche embrace this somehow rather than kill it.
