Kmart Signs Thalia For Cultural Connection
In an effort to strengthen its bond with Hispanic consumers, Kmart has signed a long-term, exclusive agreement with Latin entertainer Thalia. Under terms of the deal, Thalia will help design a collection of branded apparel, accessories, footwear and lingerie, which are scheduled to appear in stores beginning next summer.
It is expected that Thalia will also appear in marketing efforts to promote The Thalia Collection. The international star was featured on the cover of the October issue of “La Vida,” Kmart’s entertainment and lifestyle supplement that wraps around its the Spanish circular. Financial terms were not revealed. Cultura, Dallas, is Kmart’s new AOR for efforts targeting the Hispanic community.Hopefully this will be more interesting then Britney and her failed restaurant deal.
