Pop Secret’s CGM Project Not So Secret

popsecretmountain.jpg

Whenever we receive an email that reads, “It appears that a group of users who love Pop Secret popcorn have launched their own website called https://www.PopSecretMountain.com, featuring short films for the product, wallpapers, ringtones, and even a character named Kaptain Kat. The web site says they aren’t making a dime. It’s a great example of the power of users to support a brand without any resources and make creative content,” we immediately groan and say, “Yea, right” and proceed to publish the thing anyway.

Picture of Steve Hall

Steve Hall

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