When the latest Netflix envelope arrived in the mailbox, it contained an ad on the inside sleeve promoting some sort of concert broadcast honoring Kiss, Queen, Def Leppard and Judas Priest. We saw that the broadcast was set to air Wednesday, May 31 at 9PM. Maybe we’re just dumb, but we had to stare at the ad for several minutes before we figured out the broadcast was occurring on VH1. The logo was tiny and buried in a way that was very hard to see.
Not one hour after receiving that ad on the Netflix envelope, we received an email from, we assume, a PR type that announced VH1 had placed “rocks” all over Manhattan supporting the program. Ah, now things became a bit clearer. The announcement tells us, “Rock Honors celebrates four of metal’s most imaginative groups; Def Leppard, Judas Priest, KISS, and Queen explaining how each band came up with its sound and measuring the influence each has had on modern music. Godsmack, Foo Fighters, and the All-American Rejects help praise the heroes of metal.”
Now that that’s settled, we;re told a second wave of “rocks” will appear next week to further promote the program. At least the rocks displayed the VH1 logo in a manner that could be easily seen.
