From Amy Coor’s MediaPost Out to Launch, Discovery Channel launched a campaign that included decals placed on the bottom of swimming pools to promote their Shark Week special.
Also mentioned this week are a gay travel ad from Orbitz, an upcoming campaign for Old Spice featuring Chicago Bear Linebacker Brian Urlacher, a back to school campaign from Foot Locker, a Spanish language campaign from La Agencia de Orcí & Asociados for Just For Men, a mobile marketing promotion from Panasonic featuring some ugly butts, a new TV spot from AutoTrader, and a local print campaign for Miller Brewing using its old stand by headline, Great Taste, Less Filling.
