Advertising can accomplish many things but when you get right down to it, it’s all about sales. Because, without sales, there’s nothing. No money to make product. No money to pay salaries. No money to expand. But sales don’t magically happen. It takes work and it takes leads. Yes, leads.
And, just like there’s an app for everything in this world, there’s a conferences that’s all about lead generation and online customer acquisition. It’s called LeadsCon and it’s happening in New York July 26-7 at the Marriott Marquis. We’re going. If only to come to the realization that marketing and advertising aren’t all about winning awards and spending a week in the south of France on the company dime. So leave your ego in Cannes and come meet the people who generate the revenue you waste spend at the Gutter Bar.
