Political Ad Campaigns Tested With Brain Sensors

The Drudge Report has a scoop on a page one story the New Times plans to run on Tuesday. Written by reporter John Tierney, the story will, reportedly, explore the future of political ad campaign development as illustrated by a UCLA study that shoved subjects inside an MRI machine to measure blood flow to the brain as they watch commercials. According to the study, Republican ads create a different blood flow than Democratic ads.

The study found Democrats showed more blood flow to the fear sensing portion of the brain than Republicans when shown images of 9/11. One researcher stretched claiming this to indicate Democrats see 9/11 as a plus for Bush and that scares them. One could also assume that Democrats are just wimps and are easily scared by anything.

As Drudge says, developing…

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

People who say “I hate fake people” usually have these 9 toxic traits themselves

People who say “I hate fake people” usually have these 9 toxic traits themselves

Global English Editing

People who eat dinner at 5pm typically display these 7 unique traits, according to psychology

People who eat dinner at 5pm typically display these 7 unique traits, according to psychology

Global English Editing

7 signs a person has emotionally detached from life, even if they hide it well

7 signs a person has emotionally detached from life, even if they hide it well

Global English Editing

6 phrases emotionally intelligent people use in daily conversation, says psychology

6 phrases emotionally intelligent people use in daily conversation, says psychology

Global English Editing

7 subtle signs someone is deeply unfulfilled, even if they appear successful on the outside

7 subtle signs someone is deeply unfulfilled, even if they appear successful on the outside

Global English Editing

7 subtle flaws that make a woman beautiful, according to psychology

7 subtle flaws that make a woman beautiful, according to psychology

Global English Editing