Polaroid Solves Wandering Eye Syndrome, Saves Relationships

Steve Hall

Feb. 13, 2007
1 min read

Wistfully playing off the very, very, very…very old, but never tired, joke about sunglasses allowing one’s eyes to secretly gaze towards distractingly enticing imagery undetected is a new Brazilian campaign for Polaroid Eyewear. With the proper Polaroid glasses, the guy in this campaign can enjoy the best of both worlds. The real one where he has to act as though his girlfriend is the only woman in the world for him or the fake world in which every piece of jiggling curvaceousness is his to freely explore and conquer in his fantasies. Some of us thank Polaroid for this bestowing this blessing. Others, not so much. See all three ads here. The campaign is the work of Santa Clara.

Steve Hall

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Polaroid Solves Wandering Eye Syndrome, Saves Relationships

Steve Hall

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Psychology says the behaviors that make older people exhausting to be around aren’t personality flaws — they’re the long-term result of a generation that was never given a language for what they were actually feeling

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I’m 65 and i can tell you the exact moment retirement stopped feeling like freedom: it was the third Tuesday morning when i realized nobody actually needs me to do anything anymore and I’d structured my entire identity around being needed

Global English Editing

Psychology says people who become deeply unhappy in their 60s aren’t suffering from age itself — they’re finally confronting the thirty-year gap between the life they performed for others and the one they actually wanted to live

Global English Editing

The quietest crisis in modern retirement isn’t financial. It’s the thousands of men who had exactly one friend, and that friend was their wife, and now every social need they have runs through a single person who is also trying to figure out who she is without a schedule.

Global English Editing

Psychology says if a man loves you genuinely, he won’t always make it obvious — he’ll show it through a specific set of small, consistent behaviors that only become visible when you stop looking for the grand gestures

Global English Editing

Research suggests that women who stop being endlessly accommodating aren’t becoming selfish — they’re reclaiming the psychological energy they’ve been spending on managing other people’s comfort at the expense of their own needs

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