This week from Amy Corr’s MediaPost Out to Launch column, The Orange County Register is begging and pleading with 25-35 year old to read its newspaper. In the face of declining readership, particularly among younger people, newspapers are facing an uphill battle. This campaign hopes to illustrate to this group the benefits of taking a few minutes out of their crazy schedule to enjoy the newspaper.
Other new campaigns this week include a spot for FedEx that broke during Monday Night Football, Justin Timberlake’s McDonald’s spot, a Freedom campaign from the Advertising Council, an Amica salesman who meets a drifting castaway in the middle of the ocean to sell him insurance, another insurance campaign from Wausau, and Kraft and Nabisco get together with a ‘Win a Sports Star’ promotion.
