Dear Adrants,
This is a viral we have done recently in poor little Budapest, Hungary.
I hope you will like it.
Best,
Attila Nyeki
(CD Grey Budapest)
Dear Attila,
This is not a viral. Viral is a result. Viral is a video (or any other piece of marketing) that, because people find it interesting, gets forwarded to others. Only until that happens (a lot), does something earn the label “viral.”
Best,
Steve Hall
Editor, Adrants
