Please Let This Be the Last Time We Have to Define ‘Viral’

  • 1 min read
not_a_viral.jpg

Dear Adrants,

This is a viral we have done recently in poor little Budapest, Hungary.
I hope you will like it.

Best,
Attila Nyeki
(CD Grey Budapest)

Dear Attila,

This is not a viral. Viral is a result. Viral is a video (or any other piece of marketing) that, because people find it interesting, gets forwarded to others. Only until that happens (a lot), does something earn the label “viral.”

Best,
Steve Hall
Editor, Adrants

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

9 small habits that protect your attention

9 small habits that protect your attention

Hack Spirit
South Korean students post some of the world’s highest reading scores in PISA, yet surveys of adults have repeatedly found unusually low levels of book reading and reading time in South Korea, showing that teaching a population to read well and getting it to keep reading for pleasure are two different achievements

South Korean students post some of the world’s highest reading scores in PISA, yet surveys of adults have repeatedly found unusually low levels of book reading and reading time in South Korea, showing that teaching a population to read well and getting it to keep reading for pleasure are two different achievements

Global English Editing
People who keep their self-respect intact aren’t the ones who agree to everything, they’re often the ones who say yes specifically to the uncomfortable conversation — the one where they name what they actually need instead of hoping someone guesses

People who keep their self-respect intact aren’t the ones who agree to everything, they’re often the ones who say yes specifically to the uncomfortable conversation — the one where they name what they actually need instead of hoping someone guesses

Global English Editing
8 signs someone is mentally strong than the average person

8 signs someone is mentally strong than the average person

Hack Spirit
9 things people who got fit later in life all say afterward

9 things people who got fit later in life all say afterward

Hack Spirit
7 signs a friendship has simply run its course

7 signs a friendship has simply run its course

Hack Spirit
Load more