For Johnson & Johnson’s Aveeno label, Ogilvy commissioned a street artist to create a three-dimensional “fountain of youth” with chalk on pavement.
See a sped-up video of how the drawing was made. It’s sorta like watching a Bob Ross segment, except too fast for you to follow and there aren’t any “happy trees.”
Of late, Ogilvy’s totally stuck on this street art thing. See what it did for IBM and Tom of Finland. If it keeps this up, subversive street punks might actually go back to using Sharpies and aerosol paint.
It’ll be like the ’80s again.
