Well this should be fun. Playboy is pledging to donate ten cents to Susan G. Komen for every new Twitter follower it receives during the month of October. Each time a person follows Playboy at @playboy, the company will make a ten cent donation to the Bunnies for the Cure Team – a group of more than 15 Playmates that will participate in the Race for the Cure in Los Angeles on March 24, 2012. The team includes several Playboy Playmates, including 2008 Playmate of the Year Jayde Nicole, Miss November 2010 Shera Bechard, Miss January 2010 Jaime Edmondson, Miss February 2009 Jessica Burciaga, Miss August 2004 Pilar Lastra and Miss November 2011 Ciara Price.
In addition, select new Twitter followers will be chosen at random in October to win free subscriptions, signed photos, Playboy apparel, Playmate shout outs and other goodies.
Is there a better excuse to follow the Playboy Twitter account? Of course there is but it has more to do with satisfying your own cause rather than a good cause like Susan G Komen. So get your mind out of the gutter and follow for a cause, not your own personal pleasure. And just like you used to say “I read Playboy for the articles,” now you can say, “I follow Playboy to support breast cancer research.”
The Bunnies for the Cure initiative can be tracked by following the hashtag #Bunnies4theCure. Direct donations to the Bunnies for the Cure Team can be made at https://ply.by/Donate4theCure.
