Play Wallet World! Oh Wait, Don’t. You Don’t Live in the Right State

wallet_world.jpg

This is pretty stupid. No, it’s idiotic. OK, not really. Every once in a while , an advertiser sends in a game that, in some way, is supposed to help it sell more shit. So, today, comes the game Wallet World, created by Doner for PNC bank. It’s got all the usual goofy visuals and, like many games, always asks for some sort of information before you can play. Wallet World ask you to choose the state in which you live.

Sadly, if one doesn’t answer properly, one is presented with the statement, “Unfortunately, according to the Official Rules of this promotion, only residents of Delaware, Kentucky, Maryland, New Jersey, Ohio, Pennsylvania, Virginia and the District of Columbia are eligible to participate in the Wallet World: The Virtual Adventures of Kash and Flo promotion.”

Why the Frak, as Battlestar Galactica geeks are so fond of saying, would a marketer even include states on the list if its residents can’t, because of some stupid legality, play the game? Just say it up front or, better yet, make the game available to all but limit the offer to those who live is the states the marketer serves.

OK, OK, so you can click “Play for Fun” and play no matter where you live but still.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Long practice appears to reshape attention from the inside out

Long practice appears to reshape attention from the inside out

Hack Spirit

Mindfulness begins long before peace: it begins with learning to stay

Mindfulness begins long before peace: it begins with learning to stay

Hack Spirit

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

Hack Spirit

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Hack Spirit

In a distracted age, learning to notice may be a form of self-protection

In a distracted age, learning to notice may be a form of self-protection

Hack Spirit

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

Hack Spirit