Play Wallet World! Oh Wait, Don’t. You Don’t Live in the Right State

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This is pretty stupid. No, it’s idiotic. OK, not really. Every once in a while , an advertiser sends in a game that, in some way, is supposed to help it sell more shit. So, today, comes the game Wallet World, created by Doner for PNC bank. It’s got all the usual goofy visuals and, like many games, always asks for some sort of information before you can play. Wallet World ask you to choose the state in which you live.

Sadly, if one doesn’t answer properly, one is presented with the statement, “Unfortunately, according to the Official Rules of this promotion, only residents of Delaware, Kentucky, Maryland, New Jersey, Ohio, Pennsylvania, Virginia and the District of Columbia are eligible to participate in the Wallet World: The Virtual Adventures of Kash and Flo promotion.”

Why the Frak, as Battlestar Galactica geeks are so fond of saying, would a marketer even include states on the list if its residents can’t, because of some stupid legality, play the game? Just say it up front or, better yet, make the game available to all but limit the offer to those who live is the states the marketer serves.

OK, OK, so you can click “Play for Fun” and play no matter where you live but still.

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Steve Hall

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