The Community Design Center of Pittsburgh, a “non-profit organization that improves the quality of life by encouraging good design of the built environment,” ran an ad for last weekend’s Pedal Pittsburgh fundraising event. The ad places Pittsburgh’s four most noticeable buildings, USX Tower, One Mellon Place, PPG Place and One Oxford Center, atop a bicycle tire.
The juxtaposition of the skyline and the bicycle tire makes sense but one really has to wonder how, throughout the entire campaign development process, no one raised the possibility someone might look at this ad and ask, “Why are the placing Pittsburgh on a tire where it will be destroyed as soon as the tire turns?”
