Once again, ridiculous over reaction has occurred, this time over a Publicis-created Toronto Blue Jays spot that shows two kids having a pillow fight which designated hitter frank Thomas then joins and whacks one of the kids off the bed with a pillow. The Television Bureau of Canada, a watchdog for Canada’s private broadcasters would not approve the spot to air. Blue Jays VP of Marketing sums it all up saying, “I think we are taking ourselves a little too seriously if we’re saying a pillow fight cannot air because it’s viewed as too aggressive, or Frank’s too big versus a small child.”
While private broadcaster were not allowed to air the spot, public broadcaster CBC was able to and did air it on Monday. Publicis VPTony Ciccia slammed detractors further, saying, “Their issue was family violence, which we think is a ridiculous claim. The Jays are a family-friendly organization to say the least. From our perspective, we did a funny spot that really shows the guys want to win. The children were actors and all the appropriate measures were taken to make sure everybody was safe.”
Well, there you have it. More form the mindless world of oversensitivity. Personally, we think the spot is hilarious.
