From the folks who brought us the washing machine orgasm for women, comes ‘Foul Feet’, an online viral contest where those with the ugliest feet are awarded a new cell phone. The company behind this game is U.K. based Phones4U, a mobile phone retailer.
The winners receive a Sony Ericsson T610 and, thoughtfully, a selection of Scholl footcare products
The online game is accompanied by a television ad that breaks August 18.
From the looks of some of the entrants, many in the U.K. are in serious need of a podiatrist. It seems bad feet can now be combined with bad teeth as a stereotypical identifier of the British.
