Unfortunately, the theater industry was too stupid to take Philips’ money and run. As you may have heard Philips, through Carat USA, tried to buy four minutes worth of pre-movie ad time in Boston and Minneapolis movie theaters from Screenvision and run only a :15. Predictably, Screenvision declined viewing it as a cannibalization of its annoying business model. Screenvision must be run by the same idiots that run Starz who insist upon placing idiotic skits and mini-programs in front of all of its on-demand movies. While you’ve read about this Philips thing everywhere, you haven’t seen the actual commercial Philips wanted to run. We have it for you here. Granted, it’s not creatively earth shattering but that’s the point – a:15 and your done. On with the show.
