Instead of putting together a slick campaign about the Philippines’ wonder and majesty, the Philippine Department of Tourism has done something that we think is risky but probably worthwhile.
It invited HappySlip, a Filipino-American who built a YouTube following with her impersonations of family members, to visit the country on its tab.
Here’s HappySlip’s arrival video. It includes a link for Experience Philippines; we’re guessing that’ll appear on all the videos documenting her trip.
This is clearly an emotional journey for HappySlip, which will probably prove useful to the Tourism Department, but kudos to the country for reaching out to second- and third-gen Filipino-Americans through user-generated video. It’ll be neat to see how the effort pans out.
