The Philadelphia Tourism Office will launch a new Broadway-style commercial this Sunday, June 11, during the Tony Awards on CBS. It’s an appropriate placement for sure. There’s a guy in pajamas, a teddy bear, stunt bears professional dancers and the mayor. We’re not into Broadway syle entirtainment so the whole thing looks horrifically cheesy to us but, that’s just us. The rets of you might like it. The :30 is here. The :60 is here.
With the tagline, “Philly’s More Fun When You Sleep Over,” the spot promotes the city’s amenities including the Philly Overnight Hotel Package. Beyond the Tony, the ad will continue to air until July 2. The overall campaign will include radio in New York, Boston and Harrisburg; billboards in New York’s Theater District and in Atlantic City; Cinema advertising in New York and Boston area theaters; multiple newspapers and online on such site as DailyCandy, CitySearch, Philly.com and NYpost.com.
