Check out Crescent Heights, an effort by P&G to promote Tide through the lives of twenty-somethings (Quarterlife, anybody?) with painfully bright clothes.
Endless product promotion aside, we admire the series’ capacity to remind us so vividly of Saved by the Bell: The New Class — except without the charm of the previous class’ success to leech off of.
And the fake messages on the discussion board (generously mocked by the seven or so watchers of the series)? Nice touch.
