P&G Knows Olympians Will Always Be Kids to Their Moms

  • 1 min read
kids_pg_london_2012.jpg

Following its Cannes-winning (five Lions) Best Job ad which saluted moms and touted the brand’s sponsorship of the 2012 London Summer Olympics, P&G is out with another wonderful piece of Olympic-themed work. Created by Wieden + Kennedy, Kids envisions a world filled with child Olympic athletes. Which, to a mom, is always how they will view their fully grown Olympic athletes.

It’s not as heart string pulling as its predecessor but its equally as inspiring. And true.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

Someone who lets a frazzled stranger go ahead of them in line isn’t necessarily being generous — they’re picking up on small shifts in tone and posture that most people only catch when told to look for them

Someone who lets a frazzled stranger go ahead of them in line isn’t necessarily being generous — they’re picking up on small shifts in tone and posture that most people only catch when told to look for them

Global English Editing
The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

Global English Editing
Keeping the counter clear while cooking is partly a private habit and partly a quiet form of consideration — a way of leaving the kitchen usable for whoever moves through it next, without needing to say so out loud

Keeping the counter clear while cooking is partly a private habit and partly a quiet form of consideration — a way of leaving the kitchen usable for whoever moves through it next, without needing to say so out loud

Global English Editing
7 signs you’ll be successful in life, even if it doesn’t feel that way right now

7 signs you’ll be successful in life, even if it doesn’t feel that way right now

Hack Spirit
What the questions someone asks in a conversation reveal about whether they’re actually listening

What the questions someone asks in a conversation reveal about whether they’re actually listening

Global English Editing
Choosing to stay home most weekends often has less to do with avoiding people and more to do with rationing a limited supply of attention for the handful of conversations that matter most

Choosing to stay home most weekends often has less to do with avoiding people and more to do with rationing a limited supply of attention for the handful of conversations that matter most

Global English Editing
Load more