P&G Bows Chip-vertising

.

Proctor & Gamble is selling ad space on its Pringles potato chips. It’s first client is Hasbro who will use the medium to promote its Trivial Pursuit Junior board game. Questions and answers will be imprinted on the chips. Adland points out this is not new. Image courtesy of The Hidden Persuader

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

7 habits of people who remember everyone’s name and use it well

7 habits of people who remember everyone’s name and use it well

Hack Spirit

What a glass of wine at 8pm actually does for a writer — and what it doesn’t

What a glass of wine at 8pm actually does for a writer — and what it doesn’t

Global English Editing

Someone who skips the seasonal décor every year may not be indifferent to the holiday itself, they may simply be opting out of a display aimed more at whoever walks past than at anyone who actually lives there.

Someone who skips the seasonal décor every year may not be indifferent to the holiday itself, they may simply be opting out of a display aimed more at whoever walks past than at anyone who actually lives there.

Global English Editing

8 things people who work best with music on have in common

8 things people who work best with music on have in common

Hack Spirit

7 things people who hit snooze five times a morning have in common

7 things people who hit snooze five times a morning have in common

Hack Spirit

7 things people who work with their hands understand that office workers rarely do

7 things people who work with their hands understand that office workers rarely do

Hack Spirit