Peter Murphy Channels John Lennon For Chase Bank.

chase.png

Hmmm. I would gone with “Cuts You Up” and had someone destroying their credit cards. BUT THAT’S ME. Okay, besides the fact that Lennon and Los Beatles had generally been off-limits for years, or that Peter Murphy was Marilyn Manson sans make-up and obnoxiousity long before Marilyn was, let’s take a look behind the scenes at the creative brief for this mcgarrybowen effort:

“Chase’s objective was simple–they wanted people to know: we’re Chase, we’re a bank and we’re in California. With WaMu being such a toxic brand–the largest bank failure in history–and with the country (especially California) hit hard with the recession, Chase also wanted the spot [after the jump] to provide people with a little hope and convey the dawn of a new day.”

Well, did it do it? Is a cover of the classic Instant Karma in a black and blue monochromatic vibe the face of happy rampant Californication? (Seriously, one other change I might have made now that I see that Lennon clip: Have Lenny Kravitz, who produced the new version, sitting blindfolded on one of the rocks crocheting blindfolded as a surfer runs by. For, you know, that true “homage” thing.)


Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

7 situations in life where the kindest thing you can do is listen and say nothing

7 situations in life where the kindest thing you can do is listen and say nothing

Hack Spirit

People who bounce back from setbacks quickly aren’t the ones who never struggle, they’re often the ones who explain the setback differently — as temporary and specific rather than permanent and all-consuming, the exact pattern Martin Seligman’s decades of research on explanatory style links to resilience

People who bounce back from setbacks quickly aren’t the ones who never struggle, they’re often the ones who explain the setback differently — as temporary and specific rather than permanent and all-consuming, the exact pattern Martin Seligman’s decades of research on explanatory style links to resilience

Global English Editing

If you still write birthday cards by hand, you probably value these 9 things

If you still write birthday cards by hand, you probably value these 9 things

Hack Spirit

People who make friends easily in their 60s usually do these 8 things differently

People who make friends easily in their 60s usually do these 8 things differently

Hack Spirit

8 morning habits of people who never feel rushed

8 morning habits of people who never feel rushed

Hack Spirit

Men often don’t think twice about stepping toward a threat before thinking it through, but a large study across seven experiments found that this instinct to protect, not physical strength itself, is one of the strongest drivers of how attractive a partner is rated — and it’s the willingness that counts, even when the attempt doesn’t fully succeed

Men often don’t think twice about stepping toward a threat before thinking it through, but a large study across seven experiments found that this instinct to protect, not physical strength itself, is one of the strongest drivers of how attractive a partner is rated — and it’s the willingness that counts, even when the attempt doesn’t fully succeed

Global English Editing