Peter Murphy Channels John Lennon For Chase Bank.

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Hmmm. I would gone with “Cuts You Up” and had someone destroying their credit cards. BUT THAT’S ME. Okay, besides the fact that Lennon and Los Beatles had generally been off-limits for years, or that Peter Murphy was Marilyn Manson sans make-up and obnoxiousity long before Marilyn was, let’s take a look behind the scenes at the creative brief for this mcgarrybowen effort:

“Chase’s objective was simple–they wanted people to know: we’re Chase, we’re a bank and we’re in California. With WaMu being such a toxic brand–the largest bank failure in history–and with the country (especially California) hit hard with the recession, Chase also wanted the spot [after the jump] to provide people with a little hope and convey the dawn of a new day.”

Well, did it do it? Is a cover of the classic Instant Karma in a black and blue monochromatic vibe the face of happy rampant Californication? (Seriously, one other change I might have made now that I see that Lennon clip: Have Lenny Kravitz, who produced the new version, sitting blindfolded on one of the rocks crocheting blindfolded as a surfer runs by. For, you know, that true “homage” thing.)


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Steve Hall

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