For its latest zany effort to call attention to its causes, PETA is out with an anti-fur ad featuring a rather bushy Joanna Krupa and the headline, “Fir Trim: Unattractive. Don’t Ruin Your Look With Fur Trim” Oh yes, people. We’re gonna get some trim tonight but no bush because, well, bush is bad. No, that’s not a political statement. It’s just the latest bit of sensationalism from a brand who has so fully bought into the sex sells approach to marketing, they have no problem blatantly acknowledging it.
Of the campaign, PETA Associate DIrector of Campaigns Lindsay Rajit said, “Years ago, it was disgraceful for women to show their knees and we all laugh at that today. And I think that some day, nudity will stop being interesting…and when that happens, we will stop using that tactic. But right now, it’s a really fun way to grab attention, and get people on the site. And that’s why we do it.”
PETA. Brining the Muff back to the Dive.
