To illustrate the importance of personal space, KLM hired a personal space invader and set him lose in an airport. The space invader would locate people sitting or standing alone in un-crowded areas and rather than leaving the obligatory few seats or space between him and the traveler, he would go sit or stand right next to them. Strange looks and heebie jeebies ensued.
The stunt was done to promote the airline’s new Europe Business Class which, apparently, promises travelers they will have an empty seat beside them. No doubt that feature comes at a steep price.
