Described as a site for “cultural creatives” who “share common attitudes and value life-long learning, self-actualization, authenticity, idealism, activism, a global perspective, ecology, the importance of women, altruism and spirituality,” the just-launched Personal Life Media promises to give people a place to find content about relationships, dating, marriage, intimacy, life purpose, wealth creation, healthy aging and longevity among others.
Created by well-connected ad:tech Chair Emeritus Susan Bratton and Rhapsody creator Tim Bratton, the site will offer fifteen weekly audio shows which can be heard online, subscribed to via RSS or accessed through iTunes. The focus will cover personal as well as business issues. Citing the fact most podcast content today is “either tech-oriented, comedy, sports or other content focused on 18-34 year olds, re-purposed mainstream media content or poorly produced amateur junk,” Personal Life Media CEO Bratton says she hopes to fill a void with personal-focused information on green living, money, motivation and a healthy collection of information to improve one’s sex life.
Also a part of the site are topical blogs written by the show hosts as well as other contributors. Personal Life media will support itself with ad revenue and offer a revenue share model to its hosts and bloggers which it plans to expand by soliciting topical ideas from anyone who has a great one.
