It’s pretty much become the cultural norm for a marketer to discuss just about anything they want in their advertising. So it comes as no surprise for conservative undie brand Fruit of the Loom to chat about “panties creeping upstairs” and “calibrating nuts” to sell some of the most basic underwear known to mankind.
After all, for a brand that is known for its decidedly unsexy fashion sense, injecting a few well-crafted double-entendres into your advertising is, perhaps, just what the brand needs to garner purchase consideration from consumers who have been so sexed up by the likes of Victoria’s Secret, Agency Provocateur and others to the point nothing seems sexy any longer.
So kudos to CP+B for crafting some well-worded, not over-the-top commercials for the brand.
