Perhaps Nike Should Have Convinced Women to Cheat

reebok_cheat_on_girlfriend.jpg

Reebok recently caught flak for their ad campaign which encouraged men to cheat on their girlfriends instead of their workout. Perhaps the ads would have been better received had they targeted females, since Reebok is actually the number one brand for adulterous women according to a recent poll by AshleyMadison.com. Of course, this research should be taken with a grain of salt since AshleyMadison, much like PETA, will do just about anything for publicity.

According to the research, which named the top 5 preferred brands of running shoes amongst AshleyMadison customers, men who wear Nike and women who wear Reebok are most likely to cheat.

Here’s how the brands ranked::

Ranking Men Women
#1 Nike Reebok
#2 Adidas New Balance
#3 New Balance Asics
#4 Brooks Nike
#5 Asics Saucony

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

9 things deeply curious people do that make ordinary days feel interesting

9 things deeply curious people do that make ordinary days feel interesting

Hack Spirit

The difference between editing and proofreading (and why it matters for your work)

The difference between editing and proofreading (and why it matters for your work)

Global English Editing

8 small habits of people born in the 60s and 70s that make them wonderful neighbors

8 small habits of people born in the 60s and 70s that make them wonderful neighbors

Hack Spirit

7 quiet signs someone has made real peace with getting older

7 quiet signs someone has made real peace with getting older

Hack Spirit

8 things emotionally mature people do when an old friend disappoints them

8 things emotionally mature people do when an old friend disappoints them

Hack Spirit

Why we say one thing and mean another — the linguistics and cognition of the intent–expression gap

Why we say one thing and mean another — the linguistics and cognition of the intent–expression gap

Global English Editing