In an all out effort to accost, uh, make the public aware of its new logo and celebrate the “next generation’s” apparent positive outlook for the coming year, Pepsi has unleashed itself upon Times Square with a week-long promotional extravaganza.
This past weekend, Pepsi, with street teams and a Times Square billboard takeover, featured its new Refresh Everything message of hope, optimism and a world made perfect through the rose colored glasses of advertising. A new television commercial, Wordplay, also made its debut.
Through December 31, six other Times Square screens will carry Pepsi’s optimistic messages. On December 31 from non to 4PM, a Pepsi Pop Up store will take over the Good Morning America studio offering the public free Pepsi Max and swag.
While at the pop up store, people will be able to take a picture of themselves and create their own messages of optimism, some of which will appear on GMA’s SuperSign. Additionally, those who text Change (and their message) to 66333 from home and NYE (and their message) to 66333 from Times Square may have their message appear on a scroll during MTV’s New Year’s Eve coverage or on MTV’s Times Square screen during the New Year’s celebration.
And if all that wasn’t enough Pepsi for one night, at 11:56PM, one thousand three foot in diameter balloons will be released with the new Pepsi logo. Though balloons are certainly festive, we pity the poor soul somewhere in Queens, New Jersey or Long Island who may suddenly find themselves underneath a three foot sheath of deflated rubber. OK, that’s a downer. This is New Year’s Eve! This is supposed to be fun! We love balloons!
So if your lucky (crazy?) enough to be in Times Square New Year’s Eve, you better not be holding a can of Coke lest the Pepsi Police issue you a citation and force you to apply a Pepsi sticker to your can.
